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Scammers are now embracing technology to prey on their victims.
Artificial intelligence (AI) is now playing a much larger role in cybercrime, allowing people to bypass the security measures put in place to protect people. In some cases, AI impersonates a person and can create entire, seemingly legitimate websites.
Netsafe’s chief online safety officer, Sean Lyons, said scams are becoming increasingly sophisticated, and artificial intelligence exacerbates the issue.
“We’re seeing more AI-powered impersonations, fake investment platforms, and subscription traps hidden inside apps or websites. These scams are highly adaptable, and they follow whatever new technology or trend people are beginning to trust.”
Lyon said it was important to recognise that anyone can be a target of a scam if the story is convincing enough and the timing is right.
“The scams hitting people today are far more sophisticated than they used to be.
“The most important thing is to stop engaging straight away. Don’t reply, don’t click, and don’t share personal or financial details. Then, if money has been lost, report it to the financial institution through which the money was sent, such as your bank or credit card company.
“Let family or friends know, so others are less likely to get caught. If you are unsure or need advice on what to do next, you can call the Netsafe helpline,” said Lyons.
Helpful advice
- You can contact Netsafe for free, confidential and non-judgmental advice about an online issue impacting you or someone you know.
- The helpline is open Monday to Friday from 8am to 6pm.
- Email help@netsafe.org.nz
- Call 0508 638 723
- Text “Netsafe” to 4282.
