The Waikato District Council has unveiled its new, refreshed economic development brand,
Takitini.
Over the past two years, the council has worked in partnership with Waikato-Tainui to develop a brand that reflects the evolution of the economic opportunities in the district and the significance of the area to the Waikato people.
Waikato Mayor Jacqui Church said the brand’s mission is to foster strategic partnerships to
stimulate sustainable economic growth within the district, enabling the hauora of the natural environment, towns and communities to facilitate intergenerational prosperity.
The rebrand offered the chance to relaunch economic and community-led development across the district, Church said.
Mahana Toka, Waikato-Tainui cultural expert, put forward the name Takitini as a reflection of the outcomes outlined in the brand strategy. The Tohu (brand mark) was designed Run Agency, a Waikato-Tainui tribal business.
The council said the name ‘Takitini’ captures the essence of its collective vision for economic development in the takiwaa (district).
Economic and community-led development manager Julie Dolan leads the Takitini team and
highlighted that they are a portal for information and support.
“Through this portal, we will be able to support the many.”
The Waikato district, positioned at the heart of the Golden Triangle, is a tier-one growth district.
She said they have aligned services to support new development and foster growth aspiration of existing businesses.
Takitini will promote business events, send out information to businesses and employers, and aims to be very efficient.
It follows four strategic pillars: investment and attraction, business growth and sustainability, sector development, and workforce development.
Dolan said these pillars help weave council strategies throughout the team’s day-to-day work, keeping focused on delivering targeted activity in partnership with our communities, partners and investors.
